Thursday, March 13, 2008

Tear Away tags for the Anvil - finally

Who needs a tag anyway. For a while we were removing tags and inserting our own label, but then we progressed to printing our logo inside the collar of the shirt. This works and there has been a modest demand, or at least request, for this service. Often when I inform the customer that it is the same price as printing the design they change their mind and decide it isn't worth it. The problem with removable tags is that you have to resize each category of shirt when printing your own label inside, which means anywhere from 2-5 different logos, as we need one screen setup for each size category. It sounds easy, but it is a pain to sort and print the different sizes into shirts to only have to print them again with the design. Secondly the care instructions aren't really going to be printable on the inside collar of shirts, but who cares? It's only a t-shirt anyway not a friggin' fur coat.

I've been using the Alstyle 1701s for the tear-away tag and now that Anvil is jumping on board the other companies should follow suit. Although I don't suggest the inside label thing it does look cool and now we won't have to cut the tags out meticulously trimming the stray threads which never completely go away. The other problem with printable tags inside the collar is that the customer can never get rid of the logo that is scraping up against their neck in all it's glory. Good for branding and good if you can't remember where you got the shirt and you need another. Some companies used to like to print a small tag on the back, high up near the collar. Not bad, it works for the same reasons as the other tag only it lets others know where you got the shirt. Still it is another print cost for the other location and the size and care instructions can remain in the shirt where they belong.

Web addresses under the design is another option. Not so bad. I don't do it, too cool for that type of advertising, but I think it works for organizations and such. If I had the time I'd like to put a sticker on each shirt for the design that is printed on the front of the shirt. This would allow the customer to advertise the design in some other sticker worthy location and we could put the web address on the sticker. Time is the issue here, plus every added step simply slows down the time it takes to get a design out the door, so I'll save that idea until later.

1 comment:

Unknown said...

hey where can i find and buy t-shirts with tear tags, good ones though. let me know