Wednesday, March 19, 2008

All Your T-shirts Belong To Us!



Click here to print your own "When Monks Die" Boycott the Olympics 2008 Poster. Nobody gets it, but this is a take off on the Prince song, "When Doves Cry".


Grammer schammer, t-shirts aren't known for being gramatically correct, so spellin' shouldn't matter none either. "Shit Happens!" "Frankie Say Relax". "Free Winona". All classic t-shirt slogans that mean very little on their own, but when combined with cotton and printed very large on the front of a t-shirt then they take on a life of their own. Such is this blog, poorly written, but with good intentions. I barely have enough time to finish answering stupid questions, so I have started using this blog as a place to flush the silliness out of my head before I go back to the endless stream of email that keeps pulling me back in. The point here is that pardon my grammer, but I have to write quick or not write at all. Eventually this could be used as an FAQ, so for now just consider it random notes from a t-shirt madman.

The Organic shirts are coming in and I am creating a rack with the different colors so that I can photograph them and give an accurate representation of the various shades that are available. Softness, Made in USA or Organic? Who would win in a fight? Are people more concerned about the soft fabric and smooth it feels on their skin? Do people really care about protectionism, or is it just something to talk about while they are in the store? Isn't all cotton organic? These are the issues that we will deal with in 2008 through our retail stores and with the product line of tee shirts that we offer for sale. Style and comfort are dominating factors, but as the t-shirt population becomes more educated about the clothing industry everyone has become a critic and every problem in the industry has become a marketing opportunity.

Clearly the internet has become the arena for t-shirt marketing and it is one of the few commodities that people have successfully developed into businesses. Which hopefully means that the T-Shirt is here to stay for another 10-50 years. T-shirts are the Burqa of Western society, the Kilt of the young, the Kimona of the masses, the cloak of the proletariat. Where the t-shirt goes from here depends more the population as a whole since t-shirts engineered in design by production and cost concerns, not cultivated in the world of haute couture, but made for the real world.

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