Tuesday, September 15, 2009

Typical problem - typical solution - SNAFU

This is a typical artwork problem when you have a bunch of sponsors and you've agreed to put their logo on the shirt for your event. The people are happy to provide you with a disk or business card and on it is a half readable 1" design in 15 colors that is supposed to fit with 10 other randomly supplied pieces of artwork. Somebody has to do the dirty work and put these together, but the real problem is getting something to print in 1 or 2 colors without destroying the logos themselves.

I am tired of saying that anything can be done, because anything can be done. If you've got an image then somebody and put that on a shirt, but it may not be affordable and it may look like crap. The real issue with t-shirt printing is keeping it affordable and taking a pile of crappy artwork and turning it into something that can be printed at a reasonable price. The sample shown here is just that and with the contrast increased and the designs filled in accordingly it turned out to be a decent print. When I looked at the original which was a low resolution version of the same it was hard to see the detail because of all the blurriness within the logos themselves. Always remember when you are doing a job with sponsors that you can't kill yourself trying to make their logos print perfectly or your own design will suffer. Here is a link to a larger version of this artwork. Also I am providing a link to the original artwork so you can see where they started with this design.

Typically we charge $50 an hour to play with this type of design, but if the customer seems flexible and willing to pay for a new screen in case they aren't happy then sometimes we'll do a hack modification like this one without charging. It really depends on the design. The worst job of all is getting a disk with a huge list of files that are different sizes and the customer wants them arranged around their logo. We don't touch that type of artwork without an advance deposit, warnings and disclaimers galore. Now that were done here, Where's The Ribs?

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