Once there was a time when fashionable, politically correct t-shirts were a rare commodity. Such was the history of planet Earth in the Milky Way Galaxy during the 3rd Millenium and although cotton is an inherently natural product and eventhough putting images on things is a craft that dates back to before there were dates, the idea of a concientious garment and printing process was an impossible beast to find. The times have now changes and now that Obama is President it is very easy to find "politically correct", evironmentally sensitive concientious garments, inks and cleaning chemicals. There is so much available now that the very idea is about to collapse under the nomenclature required to identify the problems that are being solved by the products that are now available. This leads me back to square one and trying to identify the correct words so that I can categorize the products that should be used to manufacture the clothing for masses that will be as organic as the people themselves are.
Corporate Responsibility, Certified Organic, Climate Neutral, Recycled fabric, Organic Cotton, Sustainable Products, ReUsable, Eco-Friendly, Green, Earth Friendly, Eco Conscious, Eco-Vertigrain, PVC Free, Phalate Free, Green Company, Solar Powered, Mixed Sources, Natural Fibers, 100% Organic, Organic Pigments, Social Accountability, Organic Exchange, Organic Trade, Fair Trade, Organic Exchange, Sustained Environmental, Organic Fiber, Avoid Contamination, Conduct Standards, Environmentally Unfriendly, 3rd Party Certification, Beneficial Insects, Physical Weed Removal, Corporate Signatory SAI, SA8000 standard, ILO Conventions, United Nations Declaration of Human Rights, WRAP certified, CERES Principles, Code of Corporate Conduct, Reduced Impact, Healthy Soil, Grey Goods, Green Goods, and on and on....
WTF!!!! I had thought that I over-thought things, but I am going to have to carry around an organic dictionary to even begin to understand what is going on in this industry. All of these phrases are in contrast and opposition to the obviously death-ridden, socially inept, destructive evil, racist, meat-eating, machine-made, imported, improperly washed, stolen, soil killing, unstandardized, un-categorized, non-convention, unapproved, cotton-killers, not recognized by the United Nations, Kyoto rejected, Basic, unfashionable, Terrorist funded, politically-incorrect, dirty, unsexy, improperly sized, wasteful, high-impact, irresponsible, Stupid T-shirts that existed before this revolution.
The problem now is choosing, for a price, the right garment and ink for the job. I tend to think that things are made similar to the way they have always been made, but for the sake of marketing companies have put a larger emphasis on writing press releases and using green ink in the printing of their catalogs. Sadly all of this Smoke and Mirrors may be irrelevant to the survival of their companies if price becomes a larger issue to the consumer since there is this thing called a Recession. I didn't see a focus on Recession-Friendly, which is going to determine which of the above-mentioned style/products survive. Once I determine the correct garments to look at we'll review the big picture issue, price and see who is left standing.
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